Key Facts:

Daily UA Spending reached $40,000 on mini game versions only;

Total Spending reached more than $5.5M till June 2023 since the official launch  

Strategies:

- Expanded channels and multiple versions including mini game versions (Wechat & Chinese Tiktok)

- UA campaigns planning, management & evaluation. Creative evaluation, optimization & development (banners, 2D & 3D assets, videos). 

- Scaling the game to the full potential through profitable UA campaigns with multiple competitive creatives.

Idle Lumber Empire